Learn How to Create, Price & Sell Your Online Course
Free guides, interactive tools, and expert advice — whether you're just getting started or ready to grow.
What do you need help with?
I want to create my first course
Our step-by-step guide takes you from idea to launch.
●Course Outline Generator· Interactive tool
●Free 5-Step Training· Email course
How much should I charge?
Use our pricing framework to find the right price — and stop guessing.
●Course Pricing Calculator· Interactive tool
●Pricing podcast with Tom Buford· Expert advice
What platform should I use?
Compare the top platforms and find the right fit for your teaching style.
●Platform Fit Quiz· Interactive tool
●Revenue Calculator· Compare earnings
How do I get students and grow?
Strategies from creators who've built thriving course businesses.
Browse growth articles· 24 articles
●Patterns of Successful Course Creators
●Danny Iny on online education· Expert interview
Does this work for people like me?
Real stories from coaches, artists, and teachers who did it.
Success Stories· 8+ case studies
●Guides for Energy Healers· 16 niche guides
●Guides for Yoga Teachers· 11 niche guides
●Guides for Therapists & Counselors· 12 niche guides
●Customer reviews· What creators say
Comprehensive Guides
Deep-dive resources that walk you through every step
Browse by Topic
Find articles organized by where you are in your course creation journey
Getting Started
●How to Create Your First Online Course
●An Insider Look at the 30 Day Course Creation Challenge
●Create Your First Online Course in Only 30 Days
●5 Keys to an Engaging Online Course
●9 Steps to Creating a Successful Online Course
●How to Create a Brilliant Online Course Your Audience Will Love
●Afraid Your Online Course Will Fail? Here's The Solution
●How One Artist Built a Global Teaching Business
●What Does Authentic Online Teaching Look Like?
●Design Your Course Backwards: Start with the Transformation
Growing Your Business
●The Complete Guide to Course Pricing
●48 Powerful Resources to Take Your Online Course from Good to Great
●Top 10 Most Valuable Launch Lessons Learned
●Patterns of Successful Course Creators
●Creating Transformative Online Courses
●How to Plan Your Course Year: An Annual Review Framework
●6 Ways to Turn Your Course into a Coaching Pipeline
●The Completion Gap: What 32,000 Courses Reveal About Why Students Finish (or Don't)
●Your #1 Course Creation Challenge, Exposed
●Online Courses vs Other Business Models: A Complete Comparison
Platform & Tools
●Course Platform Comparison Guide
●5 Essential Tools for Online Course Creators in 2026
●Best LMS for Nonprofits (2026): 8 Platforms Compared
●How to Collect Student Feedback That Improves Your Course
●Is Circle Any Good? An Honest Review for 2026
●Is Kajabi Any Good? An Honest Review for 2026
●Kartra Review 2026: Pricing, Features & Honest Assessment
●Is LearnDash Any Good? An Honest Review for 2026
●Mighty Networks Review 2026: Pricing, Fees & Limitations
●Is Podia Any Good? An Honest Review for 2026
●Skool Review 2026: Pricing, Limitations & Honest Assessment
●Teachable Review 2026: Pricing, Fees & Honest Assessment
●Thinkific Review 2026: Pricing, Stripe Surcharge & Limits
●Is Udemy Any Good? An Honest Review for 2026
●7 Best Kajabi Alternatives in 2026 (Free & Paid)
●Kajabi Community: Features, Limits & Honest Review (2026)
●7 Best Mighty Networks Alternatives in 2026
●7 Best Podia Alternatives in 2026 (Free & Paid)
●6 Best Skool Alternatives in 2026
●7 Best Teachable Alternatives in 2026 (Free & Paid)
●Does Teachable Have a Free Plan in 2026? (No — Here's What Replaced It)
●Teachable Transaction Fees Explained: What You'll Actually Pay in 2026
●Teachable vs Kajabi: Which Platform Is Right for You? (2026)
●Teachable vs Thinkific: Honest Comparison for 2026
Interactive Tools for Course Creators
Get personalized recommendations — no signup required
Expert Interviews
●Abe Crystal: The Customer Learning Journey: A Strategic Framework for Course Businesses
●Abe Crystal: Building a Course Portfolio: Core vs. Peripheral Strategy
●Abe Crystal: Why Customer Research Beats Assumptions in Course Creation
●Alexander Preis: AI-Powered Innovation Workshops with Alexander Preis
●Ali Shapiro: Building Courses for Lasting Change with Ali Shapiro
●Andrea Scher: Becoming an Online Course Superhero with Andrea Scher
●Anke Herrmann: Teaching Flamenco Dressmaking Online: Anke Herrmann on Ultra-Niche Craft Courses
●Aron Croft: Success Teams and Consistency Coaching: Aron Croft on ADHD Productivity Courses
●Barbara Daoust: Stop Overthinking and Start Building Your Course with Barbara Daoust
●Bethany Yamawaki: Building Confidence On and Off Camera with Bethany Yamawaki
●Breanne Dyck: Teach Better, Sell More with Breanne Dyck
●Carole Mahoney: The Collaborative Sale: Teaching Trust-Based Selling with Carole Mahoney
●Charlie Gilkey: Overcoming Course Fatigue with Charlie Gilkey
●Cheryl Ann Fulton: What Students Actually Want from Music Courses with Cheryl Ann Fulton
●Christina Becker: Subscription Training for Nonprofit Boards with Christina Becker
●Corrie Melanson: Designing for Transformation: Corrie Melanson on Facilitation and Peer Feedback
●Cybele: Tactile Teaching Online: Cybele on Crystals, Community, and the Power of Small
●Cyndy Porter: Teaching Personal Style Online When Everyone Says It Can't Be Done with Cyndy Porter
●Danny Ceballos: Selling High-Ticket Leadership Training to Organizations with Danny Ceballos
●Danny Iny: How to Prosper in the New World of Online Education with Danny Iny
●Darnyelle Jervey Harmon: The Power of Course Iteration with Darnyelle Jervey Harmon
●Dave Lakhani: The Science of Building Courses for Clients with Dave Lakhani
●David H. Lawrence XVII: Building a 36-Course Voiceover Curriculum with David H. Lawrence XVII
●Debra Cady: From Therapist to Five-Course Creator in Three Years with Debra Cady
●Diahan Southard: From a Pile of Books to a Sold-Out DNA Course with Diahan Southard
●Diana Rowan: Building an Online Music Academy from Scratch with Diana Rowan
●Donna Durbin: Teaching Embodied Skills Online: Donna Durbin on Accent Coaching
●Dorie Clark: Scaling Your Expertise Without Fancy Production with Dorie Clark
●Dr. Barbara Birsinger: A Certification Course That Coaches Coaches with Dr. Barbara Birsinger
●Dr. G (Deborah Gilboa): Teaching Behavior Change Without Dictating the Behavior with Dr. G
●Dr. Irena Kyd: Finding the One Module That Matters Most with Dr. Irena Kyd
●Elizabeth St. Hilaire: Marketing, Monetizing, and Teaching Art Online with Elizabeth St. Hilaire
●Gayle Van Gils: Bite-Sized Modules That Students Binge: Wellness Courses with Gayle Van Gils
●Gina Bianchini: Courses and Community Are Converging with Gina Bianchini
●Greg Smith: The Creator Middle Class: Greg Smith on Where the Course Industry Is Headed
●Heather E. Wilson: Managing 900+ Students Without Losing the Human Touch with Heather E. Wilson
●Ian Roberts: From YouTube to $54K Launch: Teaching Painting Composition with Ian Roberts
●Jackie Roberge: The Exponential Power of Group Coaching: Purpose Work with Jackie Roberge
●James Marland: Daily Wins, Niching Down, and Course Creation That Works with James Marland
●Jan Keck: Fostering Connection in Live Courses with Jan Keck
●Jeff Cobb: Why Learning Effectiveness Is the Real Competitive Advantage with Jeff Cobb
●Jeff Perry: Career Coaching for Engineers: Jeff Perry on Mindset Assessments and Tiered Support
●Jennifer Louden: Learning to Be an Authentic Teacher with Jennifer Louden
●Jill Cruz: Scalable Coaching: How Jill Cruz Built a $2,400 Weight Loss Program
●Joachim Lépine: How Community Transforms Online Course Results with Joachim Lépine
●Joel Erway: The Power Offer Framework: Joel Erway on Selling High-Ticket Courses with Mini Webinars
●John Bowen: Research-Driven Coaching at Scale: John Bowen on Serving Elite Financial Advisors
●Jonathan Levi: Designing a Curated Learning Journey with Jonathan Levi
●Kamila Gornia: Evergreen Marketing and Micro Offers with Kamila Gornia
●Kay Adams: From Introversion to 7,000 Enrollments: Journal Therapy Courses with Kay Adams
●Kelly Edmonds: Finding Your Big Idea with Kelly Edmonds
●Ken Long: Trust the Students: Ken Long on Co-Creation and Hybrid Learning for Professional Traders
●Kirsten Wojcik: Teaching Hands-On Skills Online with Kirsten Wojcik
●Laura Lomax: Teaching Sensitive Topics Through Accredited Courses with Laura Lomax
●Laura West: Building Creative Courses with Laura West
●Lauri Ann Lumby: Building an Embodied Spiritual School Online with Lauri Ann Lumby
●Leslie Sim: Systems Thinking for Leadership Transformation with Leslie Sim
●Linda Claire Puig: Collaboration as Currency: Linda Claire Puig on Building Your Audience Your Way
●Lisa Bloom: How to Teach Storytelling Online with Lisa Bloom
●Mark Silver: The Heart of Teaching with Mark Silver
●Mary Duggan: Mastering Overwhelm for Creative Entrepreneurs with Mary Duggan
●Mary Williams: Digital Feng Shui: Teaching Tech Through Metaphor with Mary Williams
●Master Mingtong Gu: Building a Holistic Online Practice with Master Mingtong Gu
●Meg Cadoux: From Cancer Diagnosis to Course Creator: Meg Cadoux on Nonprofit Education
●Meghan Telpner: Cooking Up a Culinary Certification with Meghan Telpner
●Mel Stanley: Speed Coaching to Course Design: Women's Leadership with Mel Stanley
●Michael Bungay Stanier: Why Less Is Best in Course Design with Michael Bungay Stanier
●Michael Port: The Performer's Mindset: Filling a $26K Program Through Free Events with Michael Port
●Michael Sheridan: How to Scale Course Revenue with Events with Michael Sheridan
●Monica Badiu: Email Marketing for Course Creators with Monica Badiu
●Nancy Shanteau: Building a Subscription Coaching Model with Nancy Shanteau
●Natalie Sisson: Creating Courses with Purpose with Natalie Sisson
●Oliver Gleeson: How to Sell Online Courses to Organizations with Oliver Gleeson
●Pace Smith: Engage and Energize Your Students with Pace Smith
●Pat Henseler: From Agency to Courses to Software: Pat Henseler on Action-First Course Design
●Patricia Peters: Testing Course Ideas Before Building with Patricia Peters
●Patty Block: Value-Driven Pricing for Women Business Owners with Patty Block
●Paul Perez: Neuroscience-Based Course Design for Real Breakthroughs with Paul Perez
●Penny van den Berg: Confident Conversations: Penny van den Berg on Coaching Introverted Women
●Quinn Simpson: Building Coaching Culture Through Scalable Course Design with Quinn Simpson
●Randi Buckley: How Coaches Can Teach Online with Randi Buckley
●Randi Rubenstein: From Content Overload to Parenting Breakthroughs with Randi Rubenstein
●Rebecca Cuevas: Streamlining Course Design for Real Learning with Rebecca Cuevas
●Rob Witcher: Simplicity Wins: Rob Witcher on Personalized Cybersecurity Certification Prep
●Ross O'Lochlainn: Course Success Without Launches with Ross O'Lochlainn
●Sam Mahmoody: Keeping It One-on-One with Sam Mahmoody
●Sara Eisenberg: Teaching Radical Inclusion: How Lived Experience Becomes the Curriculum
●Sharon Richmond: Building Cultures of Candor: B2B Leadership Courses with Sharon Richmond
●Steve Kamb: From Blog to 50,000 Students: The Nerd Fitness Story with Steve Kamb
●Stever Robbins: Behavior-Based Course Design with Stever Robbins
●Susan O'Connor: Building a Digital Campfire for Game Writers with Susan O'Connor
●Tad Hargrave: Pay What You Can and Still Profit: Tad Hargrave on Ethical Marketing Courses
●Tea Silvestre: The Power of Storytelling with Tea Silvestre
●Tom Buford: How to Price Your Online Course with Tom Buford
●Tom Hart: Building a School for Cartoonists: Tom Hart on Mindset, Community, and Trust
●Trevor Page: Income Share Agreements and the Indie Coding Bootcamp with Trevor Page
The Business of Courses
How to use online courses in your business — by Abe Crystal, PhD
A practical guide to building and selling online courses, based on 10+ years of experience helping course creators succeed.